Create Valuable Content

The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.

 

As you begin creating content, make sure your website is:

  • Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.
  • More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.
  • Credible: Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.
  • High quality: Your site’s content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.
  • Engaging: Bring color and life to your site by adding images of your products, your team, or yourself. Make sure visitors are not distracted by spelling, stylistic, and factual errors. An excessive amount of ads can also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes, or social media widgets.


Be careful of things that can make visitors not trust your site or leave:

  • Errors such as broken links or wrong information

  • Grammar or spelling mistakes

  • Excessive amount of ads

  • Spam such as comment or forum spam

Identify Your Audience

Before you create content, you should identify your site’s audience. These are the people you want to visit your site. For example, the audience for onadivabaseballcards.com include people who are interested in baseball cards. Once you identify your audience, you can create content that is useful and relevant to them.

You can use a powerful tool called Google Trends to explore trends and related keywords your audience might be searching. A search for “baseball” shows variations and related terms that people have searched in addition to “baseball”. You can see when and where these searches come from, along with search volume for different terms. It also shows interesting trends over time associated with search terms. Understanding related terms to your site’s content helps you to create more relevant content for your audience, leading to more people finding your site.
Gather a test audience
Once you have plans for your website written down, show your friends and family to gather feedback. Ask them what they think of your site as a potential visitor. You can also conduct surveys or usability tests. Ask insightful questions: What would they expect to find on your site? Is there missing information that they would find useful? Hearing what others have to say about your site can help you relate to your audience better.
Now that you’ve identified your audience, you can begin creating content with them in mind.


Choosing a domain name

The domain name is your website’s address on the web so choose a good one that is:

  • Descriptive: Think about the name of your company and the content you’ll put on your site. The domain name is one of the first things people notice about a site so it should provide a good idea what your site’s about at a glance.
  • Easy to remember: Keep the domain name short and simple. If it’s long and complicated, it’ll be hard for people to remember.
  • Adaptable: A domain name is likely be tied to your site for a long time so choose one that will work if your site’s content changes over time. If Onadiva eventually plans to include other collectibles, onadivacollectibles.com would be a better domain name than onadivabaseballcards.com.

Some Helpfull Questions To Ask Yourself

Describe your target audience
What is the purpose of the website?
What makes you different from your competitors?
Describe the style of the website you want (color preference if any).
What NEED to be on the Home page?
Are there any websites with designs that you like?
Do you have a logo you plan to use or will one need to be created?
Do you have a completed site architecture for the new website or will this be part of our scope of work?
How many pages will the finished website be (estimated)?
Do you have the content for the website or will content creation be a part of our scope of work?
What types of actions do you want your visitors to take on your website?
Do you have any specific photos you plan to use?
Will video or audio be a part of the new website?
What specific functionality will it need?
Do you have a Google+ page?


Flash Websites

We’ve all seen those really cool flash websites popping up here and there on the internet. They can look great because they have an added bonus of a flashy website. The graphics can be extremely eye-catching and impressive. If you’re a business owner considering a flash website, you should think twice before making your decision. While the look of a website is very important from a usability stand point, however you want to make sure that a flash website will be helping your business instead of hindering it.
When you are putting up a website for your business you will want people to find you in the search engines. This is extremely important to create new business. Flash websites can harm your chances of ranking in the popular search engines such as Google. A lot of flash websites are created on only a few URL’s. This means there are less actual pages to the site than you might think. A drop down on a page may have a list of topics but it is all housed on one page. This is a HUGE problem as you cannot optimize each page and the search engines will become confused about when the pages are about.
Content is king – but not necessarily with flash sites yet. Most of the text on a flash website is images. This is a huge problem as the search engines are asking for content and you are giving them images.
If you can get people to your Flash website, you will next need to deal with a potential problem as soon as they get there. Flash websites have more glitz and glamour, but what come along with it is the chances for the page to not load as quickly or look as it should. Even if the website has something cool for you to watch during this time, this is BAD. You want to control how quickly you go through a website, and flash websites are proven to have a higher bounce rate than most websites.


How Long Will it Take For My Website Project to Be Completed?

The timescale of a website design project is almost often dictated by the client. If you have a deadline in mind we will make every effort to meet it for you. The most common delay in the creation and completion of a new website is waiting for content (text/images) to be sent to us by the client. For most projects, we try to work within the 48 to 72 hours time-frame. Same project have been completed in 24 hours, and same depending on the complexity involved may take a little longer.
Generally how soon your website work can be done will depends on a number of things, such as:
a)The size of your website
b)The complexity of your design
c)Any advanced features you need
d)When your content is ready.


Can I Change Things on The Website?

Yes – not a problem! You will not need to pay every time I need something changed. Using the very easy-to-master WordPress content manager system, you’ll be in full control of your site at all times. Add products, write descriptions, put up special promotions – all from your own home or office computer, at any time of day or night. We encourage our clients to maintain their own websites once they’re launched. Most of our websites are built using WordPress, so that you can update it yourself. We’ll make sure you know how to use WordPress with video tutorial and over the phone as best needed.


How Many Keywords?

Folks have abused keywords in a misguided effort to manipulate the engines. This involves “stuffing” keywords into text, URLs, meta tags, and links. Unfortunately, this tactic almost always does more harm than good for your site. The best practice is to use your keywords naturally and strategically. If your page targets the keyword phrase “Eiffel Tower” then you might naturally include content about the Eiffel Tower itself, the history of the tower, or even recommended Paris hotels. On the other hand, if you simply sprinkle the words “Eiffel Tower” onto a page with irrelevant content, then your efforts to rank for “Eiffel Tower” will be in vain. The point of using keywords is not to rank highly for all keywords, but to rank highly for the keywords that people are searching for when they want what your site provides.